BRG Group continues to be honored as the "Vietnam National Brand"

At the 2024 Vietnam National Brand Announcement Ceremony, BRG Group was honored for the third consecutive time with the "Vietnam National Brand" title for its two brands: BRG Golf (Investment & Golf Course Management) and BRG Hotels (Investment & Hotel Management). This recognition acknowledges the relentless efforts of one of Vietnam's leading multi-industry private economic and service groups in providing international-standard products and services to customers in Vietnam, marking over 30 years of formation, development, and integration.

Caption: Prime Minister Pham Minh Chinh and Minister of Industry and Trade Nguyen Hong Dien presented the 2024 Vietnam National Brand emblem to representatives of BRG Group.

BRG Golf is a pioneer in the development of golf sports and golf tourism in Vietnam, constantly innovating and striving to promote Vietnam as the "Best Golf Destination on the Planet" to the global community of golf enthusiasts of the 600-year-old sport.

Currently, BRG Golf operates and manages a system of 9 world-class golf courses at 6 complexes, including Kings Island Golf Resort (Hanoi), Ruby Tree Golf Resort (Hai Phong), Legend Hill Country Club (Hanoi), Legend Danang Golf Resort (Da Nang), Legend Valley Country Club (Ha Nam), and Golden Sands Golf Resort (Thua Thien Hue), attracting hundreds of thousands of visitors each year.

The infrastructure at these golf courses, from electrical systems, water supply and drainage systems, to irrigation systems, has been developed with the participation of foreign experts and has been closely monitored since the early stages of operation to ensure the highest international standards.

At the same time, all services at the golf courses are operated and managed by PGA experts from various countries such as the UK, Canada, Australia, etc., all with the goal of providing golfers with the best golfing experience.

Caption: The Golden Sands Golf Resort, which was newly inaugurated in September in Thua Thien Hue, promises to offer some of the most challenging golfing experiences in Vietnam.

BRG Group’s Investment & Hotel Management brand (BRG Hotels) is responsible for developing top-tier resort hotel services, providing impressive product experiences and international-standard quality, even exceeding the expectations of luxury and ultra-luxury tourists.

"Honesty and Dedication" are among the core values that help BRG Hotels maintain its leadership position in the hospitality industry in Vietnam. Every customer will truly feel the sincerity, dedication, and professionalism in every service, even the smallest details, as everything is standardized to the highest level with the goal of putting the customer at the center.

With the combination and synergy between internationally recognized hotel chains managed by prestigious global brands such as Marriott, Hilton, Four Seasons, and IHG, along with hotels operated by BRG Hotels across the country, BRG Hotels is committed to providing reliable, hospitable hotel and resort services, combined with the local cultural beauty of the areas where the hotels are located.

Caption: The world-class Sheraton Grand Danang Resort reaffirmed its position and service standards by successfully hosting the Gala Dinner during the APEC 2017 Summit.

The Vietnam National Brand Program was approved by the Prime Minister in 2003, and the Ministry of Industry and Trade was assigned as the standing body responsible for coordinating with other ministries and agencies to implement the program. The goal of the program is to build and promote Vietnam’s image as a country with high-quality goods and services, establish credibility, and enhance the competitiveness of Vietnamese businesses in both domestic and international markets.

Participating in the National Brand Program is a process that allows businesses to assess their operations, production results, business outcomes, and brand-building strategies through the program’s criteria. This encourages businesses to share and pursue the core values of the program, which are Quality, Innovation, Creativity, and Pioneer Capability.