BRG GROUP AND SEABANK HONORED AS NATIONAL BRANDS

On November 25 in Hanoi, BRG Group’s four brands of BRG Golf Investment and Management, BRG Group Hotel Investment and Management, Hanoi Trading JSC (Hapro), and Chu Dau Pottery JSC, together with Southeast Asia Commercial Joint Stock Bank (SeABank), were honored with the "National Brand 2020” title after many rounds of selection and evaluation by the Ministry of Industry and Trade and the programme’s committee.

The announcement ceremony was organised by the ministry and the National Brand Council.

After more than 30 years of establishment and development, BRG Group is one of the leading private multi-sector economic groups in Vietnam with nearly 22,000 full-time employees and currently providing high-quality products and services at international standards.

In the golfing field, BRG has pioneered the development of golf as a popular sport in Vietnam while contributing to the development and elevation of luxury golf tourism in the country. BRG currently operates a system of world-class golf courses such as BRG Kings Island Golf Resort, BRG Legend Hill Golf Resort, BRG Ruby Tree Golf Resort, and BRG Danang Golf Resort, with an extensive list of famous partners such as Jack Nicklaus and Greg Norman, among others.

In the hospitality and resort sector, BRG Group owns an international hotel system operated and managed by the world’s leading brands such as Marriott, Hilton, Four Seasons, InterContinental, and others. Besides these, the group also operates and develops hotel systems across the country to diversify customer experiences while increasing its competitive advantages in the resort tourism market.

In import-export, Hapro was honored as a national brand for the sixth consecutive time for its continuous efforts to develop strong agricultural products such as rice, cashew nuts, and coffee, aimed at not only the domestic market but also exported to many countries around the world. Hapro’s brand has been reaffirmed as a strong export brand with markets in nearly 80 countries and territories and an annual export turnover of hundreds of millions of US dollars.

In addition to the successes in import-export activities, in the domestic trade sector and under the strategic direction of BRG Group, minimart chain Haprofood/BRGMart has been developing strongly in recent years in Hanoi. Products supplied to the market by Hapro always ensure outstanding customer satisfaction with their high quality and standardised packaging.

A remarkable product line in BRG’s ecosystem comes from Chu Dau Pottery – Vietnam’s high-class ancient pottery line with a history of nearly 600 years, with many of the items being on display in over 40 famous museums in 32 countries. Desiring to continue writing a proud history, BRG Group has preserved and developed Chu Dau pottery with all its enthusiasm, exceeding the expectations of numerous domestic and international customers.

Chu Dau Pottery has also been used as a national gift during major foreign events for the country such as the 2017 APEC Summit in the central city of Danang and the US-North Korea Summit in Hanoi, while also being exported to about 30 countries and territories around the world.

In banking and financial services, SeABank is proud to be one of the few banks to be honored through the Vietnam Value Programme. Over 26 years of establishment and development, SeABank has aimed to offer the best products and services and is currently trusted by 1.3 million customers nationwide. Amid the Fourth Industrial Revolution, SeABank has been gradually converting its business models and products in the direction of digitalisation to offer its customers new experiences and even more convenient services.

Being recognised as a national brand is an affirmation of the brand's reputation as well as the quality of products and services of the business that have been trusted by state management agencies and customers. At the same time, this brings also pride and great responsibility to businesses. With the goal of improving life quality and bringing the best value to customers, BRG Group and its member companies, along with SeABank, are focused on maintaining their prestigious brands and comprehensively contributing to the development of both society and the economy.

The Vietnam National Brand Program was initially granted approval by the Prime Minister in 2003, and assigned to the Ministry of Industry and Trade which is responsible for coordination with ministries and branches, with the aim of elevating the nation’s brand and reputation for its high-quality goods and services. It also helps enhance competitiveness for local firms in both domestic and international markets.

This year, the ministry and the programme’s committee have selected and honored typical enterprises in all fields of industry whose brands fully meet the values of quality, innovation, creativity, and being pioneering. Being recognised as a national brand will become a driving force for businesses to maximize their existing strengths, innovate, improve product quality, and spread the brand closer to customers, building a better image and quality of products and services.